Glug Leeds Does A Christmas Carol - Creatives, Past, Present and Future event

DixonBaxi

Harry has been working at DixonBaxi for 18 months which was founded by Mr Dixon and Mr Baxi around 15 years ago as they wanted freedom, didn’t just want to do projects for the sake of it, they wanted their own clients.

The DixonBaxi studio is now made up of 30 people. They believe that fear is good and it's what drives the studio and have ambitions to try something different and new.

They have a list/Mantra that they use to approach work:

"Change things for the better though creativity"

"Design with optimism"

Their clients include the Premier League and Eurosport. Harry had interviewed Computer Arts for DixonBaxi about how to change things for the better through creativity that featured in a 6 page studio profile.

DixonBaxi are currently working on the advertisement for the Winter Olympics.

HOME 
Phill is a software engineer and works with AIO (artificial intelligence optimisation) which help users find what they’re looking for.

Joe Boyd

Joe is a recent Illustration graduate from LAU. He is a freelance designer and has a work space in Duke Studios.

Joe likes screen printing as the colour overlay of screen-printing shows depth and detail throughout each colour used.

He has had opportunities at D&AD where he has been named as an Illustrator to look out for, he's been asked to exhibit his work in many places, he did some work for Intern Magazine and gets commission by speaking to people and in events.

He said that at Duke Studios, Laura and James have helped mentor him in practical work and how to deal with nightmare clients.

Website Design

For my professional website, the layout is very basic and simple as I currently have not yet updated my self branding and do not want to use my existing design as I don't feel that it represents me anymore.

The homepage features a full-lengh slideshow of my design work so it shows a preview of my design work to the audience.

As this is the first time I've ever created a website, my web design skills are very limited but when I get my self branding sorted out and when I have more experience with digital design, I will be updating my website to fit my personality.

Time to get online

Create a website/online portfolio where potential clients and other designers can find and view your work in a professional space.

Images
Crop the images on the page so that they are in full-view.

The image source should be less than 1mb.

Cut down the image file size.
Place images insitu when necessary.
Avoid repetitive images.

Mail to link
create a hyperlink so that it opens a new window with your email address.

Bugs 
Test out the website in as many browsers as you can to see if it works.

The Pop-Up Agency's 9 Golden Rules

9 Golden Rules:

1. Goals
2. Make sure you're on the same page
3. Expectations
4. Agenda
5. Don't force stuff
6. Talk less, do more
7. Keep it simple
8. Be present
9. Don't focus on the detail, see the bigger picture.

Collaborate and have an open mindset when working with clients or other designers.

How to write about your own work

In order to write effectively about your work, you need to be clear about its meaning.

What is it responding/trying to solve/communicating or trying to prove?

Pick your favourite project and use the elevated pitch to talk about it:
Once seance about the work - what, how any why?

• What is the creative idea?
• How does it work?
• Why does it work?

Task:

Trackpoint is an app that allows online shoppers to track their parcel in one place. Users can manually input their settings of availability or 'safe place' option in one app, where courier drivers can view. It is easy to use and efficient for both user and driver.

You've got (real) mail presentation

Sarah Thorne is a freelance designer and art director. She designed for Topshop, Mulberry, Jack Wills and Burberry. Her design work is simple and unique and clear, and never complicated. She designs mainly in the luxury, beauty and fashion sector. 

Inspired by her invitation design for Mulberry and Topshop which is 3D and trendy/unique. I also decided to create something 3D and fun. It is an A5-size navy blue, metallic pop-up card that is made by G.F. Smith. The gold foil and the navy blue gives it a luxurious and high-quality look, just like her clients.

Proof of postage.


If I had more time, I probably could've thought of something better or at least improved on the stock and layout of the design to make it more unique.

You've got (real) mail: Sarah Thorne

For the 2nd year creative report, I had contacted Sarah Thorne as one of the designers that inspire my own practice. She was unable to do an interview as she was on maternity leave but I still wanted to show appreciation to her and her work.

I created a simple A5-size pop-up card, which was made using G.F. Smith Peregrina Majestic in King's Blue and with foiled writing. The reason I did this is because she has created various invites for her luxury client, Mulberry. Each invitation design she had produced was unique and interactive therefore, I wanted to do the same and personalise it to her. The navy blue and gold foiling gave the card a luxury feel/experience which reflects her work.