Self Branding - Typeface and colour swatches

I decided that a sans serif typeface would be most suitable for my branding since it's not as formal as a serif typeface. It seems more like an obvious choice for me as I don't take myself too seriously and a serif typeface would make it look as if I am really formal and somewhat posh. 

I compared four different sans serif typefaces that I liked and decided on that. I compared Gill Sans to Helvetica, Futura and Verdana. The reason why I ended up choosing Gill Sans is because although all the type point sizes were the same, I wasn’t a fan of hugely big type so I especially wasn't keen on Futura and Verdana. Furura typeface also looked too bold even though it was the regular style so I don’t really like that. I thought the narrower kerning on the type looked the most suitable as when it comes to reading type, I find if the type kerning is quite wide, personally it can be more difficult for me to read so I think Gill Sans is well spaced for me to read without much difficulty. I also like how you can easily differentiate the sizes of uppercase and lowercase type on Gill Sans as the lowercase are significantly shorter. I thought that Gill Sans looks more equally proportionate to me than any of the other 3 typefaces. 

Gill Sans was chosen as my self branding typeface as it looks simple and minimal as it is quite a small typefaces compared to other sans serif types. The individual lets are also shorter than other typefaces which I like because it makes it stand out more from the other sans serif typefaces. Gill Sans is also very modern and classic looking as it is looks very clean and consistent. 

Gill Sans Light will be used as my standard weight as I don't like typefaces to look to thick, I think the Light option makes the typeface look softer.

Gill Sans Regular will be used when I want to make certain information stand out. I thought that Gill Sans Bold looked too heavy and I don't like how it looked.

The range of colours I have used in my overall design consists of bright colours as the use of different colours makes me come across more open and cheerful. I would also like to think that this is how my personality comes across to other people; happy and cheerful.