This brief has helped me understand more about packaging and the consumer appeal. It has helped me understand the mixed options and attitudes people have towards packaging and how it makes people feel. It has taught me how mens products are suppose to be seen as more manly and so use masculine connotations/beliefs and colours and women products are seen to be 'girly', bright and 'soft'.
The final outcome of the practical work was to showcase a unisex product that shows the product for what it actually is and what it is for rather than be aimed at a certain gender. The final outcome allowed me to develop my drawing skills more as well as packaging design skills.
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