Saturday, May 6, 2017

Evaluation of Level 5

Looking back on my Level 4 PPP presentation, I have achieved the the things I wanted to learn for for this year such as lino cutting for my Marks & Spencer design, screen print which was also for the Marks & Spencer design. I did help out with letterpress even though I didn't really set anything out as I did it for the invites for last years exhibition, 'Money is?' and at Galerie P98a where I got to learn more about type. It was inspiring to see designs made by letterpress as it allowed me to understand and learn more about the process and technique but are yet to try it out.

I also never thought that I would put my work out there on Behance and on Instagram since I always feel like my work isn't good enough but now that it is, I don't hate my work as much as I think.

Another exciting thing that I never thought would happen is that I could interview someone like Jess Williams since I feel like she is too busy and is a successful woman in the design industry. It almost felt surreal since my self branding was inspired by Birchbox and having Jess as the Creative Director at Birchbox US allowing me to interview her was the most thrilling thing to happen. I also interviewed her via Skype which was intimidating but also such a positive experience for me and my design work.

This year, I also visited Berlin which was an inspiring trip to see such a creative city around on the streets and the history of the art schools/museums.

I have also realised in Level 5 that I want to specialise in packaging and pattern design since the responsive briefs had allowed me to achieve and push further my practise. Since I have drawn more this year, I am a more confident drawer and I would maybe show people my work.

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