Will and Shannie are the co-founders of an advertising agency, The Elephant Room. The agency is based in London and has been running for less than a year, they started in June 2017 but had been getting everything else sorted before that. They are currently a team of 5 and hire freelancers, artists, models, designers etc. when they need to. Everyone in the studio have their own roles/titles but they all chip in when they feel they can add to a design/concept/situation as they are a small agency so they can be more flexible.
The agency wants to focus on diversity on a broad spectrum such as cultures, bodies, disabilities, sexualities etc.
Clients
- Dyson
- Wileyfox
Shannie used to live in Birmingham but now lives in London. She was a dancer but wanted to do a different type of art but not dancing. She graduated university in 2015. She got a job as a brand manager for Underground Magazine in London.
She was featured in 'She Says' which is an advertising agency that supports and empowers women in the creative industry.
Will de Groot
Will was originally from York and studied English Literature at Brighton University. He graduated in 2010 but didn't know what to do. He moved to live in Japan for a while to teach and when he flew back to the UK, he moved to live in London. In London, he did unpaid internships at PR/media firms for experience and later went on to work at a brand consultancy called 'Flamingo'. He said that although it was good experience, the agencies that he's been to lacked diversity and culture and that everything was very much one-dimensional.
Their advice
- It's not always about experience, it's about potential
- Own what you're about and your title
- Be persistent
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