Common misconceptions about digital design:
- You need to be able to code
- It's not proper design
- It's boring
It is important because:
- Primary way of consuming a brand
- Experimental and interactive
- It's here to stay
Design for screen is exciting because it has endless opportunity, is fast-paced and constantly evolving.
Process of designing onscreen:
Phase 1: Research
Who is going to use the product, the competitors, the users.
Phase 2: Wireframing
You usually work with other people when doing this and it would be done for you.
Phase 3: Design
The designing of the product.
Phase 4: Front End
You work with developers which will help you create prototypes of the design.
Ask 5 or 6 people to test out the prototype before you finalise the design.
Case Studies:
Goldsmith University
Re-design of their website.
University of Suffolk
The institution gained it's University Title in summer 2016 as it was formerly known as University Campus Suffolk. Therefore there was a re-design of the university logo and the wayfinding system. The logo had the colours of the Suffolk flag incorporated onto it.
Lost Village
Lost Village is a new festival and it's aim is to sell tickets as a newly launched brand. Only created a visual identity for Lost Village where they made a video for the festival featuring the characters and theme whole theme of Lost Village festival.
Bring Me The Horizon
Ahead of their album release, Sony asked Only to create a digital experience for their fans to interact with the band.
Helberts
Only were approached by Paul, the designer to create a harmonious identity for his fashion brand. He wanted his label and the website to show craftsmanship.
BIMA
Only designed a digital brand for British Interactive Media Association (BIMA) that showcases their professionalism, confidence, excellence and confidence.
Only were approached by Paul, the designer to create a harmonious identity for his fashion brand. He wanted his label and the website to show craftsmanship.
BIMA
Only designed a digital brand for British Interactive Media Association (BIMA) that showcases their professionalism, confidence, excellence and confidence.
Do you have any limitations to the size of the design?
There are no size limitations to the design but rather considerations.
When you said that you don't design all the pages, when do you know when to stop?
We create a template for each content page and then they create multiple pages using the template. E.g. we create one template for a university design course and they use the template to add the contents for the rest of the courses.
We try to optimise the design for all devices so that they work well on all platforms. We consider accessibility for people with learning difficulties, colour vision deficiency etc.
Especially consider the line length and spacing of the design.
Keep checking the design on different devices to see if it works well.
Make sure to communicate things clearly.
There are no size limitations to the design but rather considerations.
When you said that you don't design all the pages, when do you know when to stop?
We create a template for each content page and then they create multiple pages using the template. E.g. we create one template for a university design course and they use the template to add the contents for the rest of the courses.
We try to optimise the design for all devices so that they work well on all platforms. We consider accessibility for people with learning difficulties, colour vision deficiency etc.
Especially consider the line length and spacing of the design.
Keep checking the design on different devices to see if it works well.
Make sure to communicate things clearly.
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