Don't think about the budget of the idea, just get the idea sorted first.
Don't shut down your idea before you've even fully thought about it. You can produce anything you want.
Plant a seed.
Think product/service, range (output ideas), distribution (think about where the product will be sold/seen).
Be open minded.
Creating an emotional engagement will attract more people.
Think about the brand and an adjective e.g. Nike Exhorts, IBM Solves.
Pose the brief/problem as a question.
Find the USP.
No comments:
Post a Comment