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I knew from the start when interviewing Jess that I would want some sort of pattern design on the creative report as pattern design is a huge part of Birchbox and because it would seem more fun to produce something bright and bold. From the answers on the interview, I sketched out elements so that they would be cohesive to the stuff she mentions and so it would give the creative report character.
The reason as to why I want to create a publication is because she said she is a big reader and the elements she mentions would work well in a publication.
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