A Creative Strategy Presentation

• Pattern design – lively
• Use shapes or simple design and experiment with different angles
• Unconsciously judge packaging
• Packaging can sell itself
• Packaging in shops are boring
• Good packaging make people more intrigued 
• Cosmetic/pattern packaging 
• Concept of Birchbox having 5 surprises each month, different box design each month

• Wildlife Trust Charity
• Always wanted to create some sort of collection and stationary
• First time making a set
• Exciting because I don’t really do illustrations and want to get into it
• Always wanted to draw and create illustrations but never had an opportunity to
• Not the most confident drawer but it has helped me be more positive about my abilities
• Broad brief – use it to promote issues

• More packaging – I created
• Pattern design although I didn’t make it
• Mock ups and layout of design – a lot of different ideas
• Understand how difficult it is to communicate – busy schedules
• Understand how it is difficult to come up with ideas
• Worthwhile
• Really enjoyed the collaboration
• Really proud of the final design
• Made me feel more positive about working with others

Jess Williams

• Founder of CC (1yr)
• Former Creative Director of Birchbox (4 yrs) created app too
• Inspiration – creates packaging design and pattern design
• Specialises in packaging, brand identity and digital design
• Skype call – nerve-wracking – New York
• Spoke about the industry and how I would consider her as successful but she doesn't
• Told me a lot about being a Creative Director at Birchbox
• She loves working in a team

• Excited to speak to Jess as my self branding is inspired by Birchbox
• If I had more better quality ones, I would give them out to clients and potential employers
• 5 different facts about me
• Quirky, a surprise and not too serious
• Pattern on box showcases me – era born and predominately shows pattern and packaging design
• Not shown my work on social media because I’m not confident enough
• Don’t feel like my work is enough - always self-critical

• Inspiring to hear about creatives in Leeds
• Wanted to move to London but no point
• Sometimes you don’t realise who is behind a good piece of work
• Nice to hear people share stories ad experiences
• Nice to hear designers still wanting to learn from other designers

She Does Digital

• Outlined that men are dominant in digital design
• Empower women to not be intimidated by the digital design industry

• Galerie P98A - Interested in letterpress
• Feel more accomplishment than digital
• Shows that people still like the traditional printing press method
• Surprised that the studio is run by the profit of the prints
• Never done it before and felt intimidated
• Want to learn more about traditional letterpress methods

• Never deigned for a digital experience so I dreaded it at first
• More exciting than thought and it was exciting to see it working
• Amazed myself that I could do this and learn a new skill
• Not too good at publication design
• Struggle with what looks good
• Feel it could be better had I looked into more stock
• Struggle with the layouts 
• Struggle with the InDesign layout process

Concertrat more on:

• Focus more on pattern and packaging design
• Try out unique packaging designs that are Pinterest worthy
• Focus on my drawing/design skills
• Take advantage of screen design since that is a skill I want
• Inspired by She Does Digital – more women in design
• Break stigma of men only in digital work
• Wider set of skills

Take advantage/do more of:

• Take advantage of more traditional methods of printing
• More exciting than digital and you feel like you’ve accomplished a lot more
• However, it takes more time out of your day and requires more effort

• Maybe contact Birchbox or Glossybox about potential internship
• Look into placements for the summer
• Look into more studios around Manchester/Leeds
• I know that not every good studio is in London
• Not really found the packaging I like to make
• Intimated because ‘Meet the team’ are mostly men

Feedback

• It is clearly shown in the presentation that you want to specialise in packaging design by the work you produce.
• Even though you say you're not confident, your work is good.
• I know that having your work out there for everyone to see can be difficult but that is how you get yourself out there and it will be vital for being in the industry.