As Jess expressed that her favourite Pantone colours are the fiery reds, I thought to try and use different shades and tints of red on the pattern design with the tones to implement that rather than using just one red colour.
The pattern designs are created as Birchbox are known for their pattern deigns on their boxes and also to show Jess' fun-loving personality.
The cover of the design is very simple and minimalist as inside of the publication will feature all different pattern designs so the outside can allure to the mystery of the inside. Sofia Regular is used on 'An interview with' as I wanted it to look bolder but not heavier in weight and also stand out as much as Jess' name. 'Jess Williams' is in the typeface Sofia Light as it looks more sleek and not as heavily weighted as the Regular typeface. I also wanted her name to be the main focal point so it is it is white so it stands out more than the 'An interview with'.
I tried to keep the designs as simple as possible, only using limited colours but also make it stand out. 6 designs were created but only 5 designs were needed to separate the chapters. The pattern design on all 6 images are non-consistent. Even though they are all patterns, they don't follow the same form as it gives the designs diversity and different movements making it more fun. The chapter numbers use the same grey and is in Sofia Regular like the cover and the chapter names are in Sofia Light to show differentiation and to make it look similar but not the same.
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